| 《中国国家地理》杂志的“地理味儿” |
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| 引用本文： | 刘晶.《中国国家地理》杂志的“地理味儿”[J].编辑学报,2019,31(6):600-605. |
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| 作者姓名： | 刘晶 |
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| 作者单位： | 《中国国家地理》杂志编辑部,100101,北京 |
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| 摘 要： | 我是《中国国家地理》杂志内容总监,迄今已在该杂志做采编工作20年,亲身经历了她从《地理知识》杂志改版更名为《中国国家地理》、发行量从1.5万册/期增长到100万册/期、杂志社从十几个人发展到拥有几百人的传媒集团的全过程。本文通过总结在《中国国家地理》20年的采编实践,探讨了自1999年以来中国科普期刊内容特性的几个发展阶段,探究了该杂志在近20年间是如何将其内容制作的性质从简单科普向科学传播转变的,介绍了其在内容制作方面是怎样完成了对美国的《国家地理》杂志从学习和模仿到质变和超越的实践经验,总结出有中国特色的“地理味儿”是如何制造出来的一些经验。我最想表明的意思是,《中国国家地理》的实践给我们以信心:中国的科普期刊,只要坚持科学传播理念、遵循媒体传播规律,完全可以走出一条有中国特色的科普道路,并成为向全世界展现中国的一张名片。
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| 关 键 词： | 科普 科学传播 《中国国家地理》 《国家地理》类杂志 地理味儿 |
Sense of geography in Chinese National Geography magazine |
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| LIU Jing.Sense of geography in Chinese National Geography magazine[J].Acta Editologica,2019,31(6):600-605. |
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| Authors: | LIU Jing |
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| Institution: | Room 329, Chinese National Geography, Jia 11, Datun Road, Chaoyang District, 100101, Beijing, China |
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| Abstract: | I am the chief content officer of Chinese National Geography magazine, who have been working as an editor and reporter in this magazine for 20 years. I experienced the revision of this magazine. The circulation of this magazine was 15 million when I joined the magazine. Now the circulation of this magazine has become up to 1 billion per particular month. In this article, I search the development of the way of popularization of science in China during the last 20 years and the experiences as the Chief Content Officer of Chinese National Geography magazine in its transformation from the popularization of science to science communication. Particularly, I discuss how the sense of geography was produced by the editorial team of Chinese National Geography magazine. I try to convey the idea that it is possible to make native Chinese science popularization journals to have global influence. |
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