A note on the implementation and use of models for r&d planning |
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| Authors: | Bertil Näslnd Bo Sellstedt |
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| Institution: | European Institute for Advanced Studies in Management, Brussels, Belgium |
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| Abstract: | Several advanced methods have been developed to aid managers in the selection of which new product ideas they should develop. By examining some empirical studies it is shown that only very simple quantitative methods (if any) are used.This situation is discussed by considering some specific properties of the new product development process, some results from empirical studies concerning how firms actually behave when selecting new products and some recent studies concerning implementation of quantitative methods in general (mainly in contexts other than R & D).Finally some suggestions are made concerning how implementation of R & D models can be facilitated. |
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