| 我国职业足球俱乐部的经营战略 |
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| 引用本文： | 李为,黄签名.我国职业足球俱乐部的经营战略[J].武汉体育学院学报,2005,39(4):21-23. |
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| 作者姓名： | 李为 黄签名 |
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| 作者单位： | 1. 武汉体育学院,研究生部,湖北,武汉,430079
2. 武汉体育学院,湖北,武汉,430079 |
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| 摘 要： | 应用企业战略管理思想和相关工具分析了我国职业足球俱乐部的外部环境和内部环境,找出了影响职业足球俱乐部现在与将来的战略要素和竞争力之所在。实施企业战略管理的关键是从根本上和长远利益方面解决我国职业足球俱乐部建设不规范、管理水平低、缺少管理人员的问题。
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| 关 键 词： | 体育产业 职业足球俱乐部 体育管理 经营环境 |
| 文章编号： | 1000-520X(2005)04-0021-03 |
| 修稿时间： | 2005年2月5日 |
Strategic management of Chinese professional football clubs |
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| LI Wei,HUANG Qian-ming.Strategic management of Chinese professional football clubs[J].Journal of Wuhan Institute of Physical Education,2005,39(4):21-23. |
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| Authors: | LI Wei HUANG Qian-ming |
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| Institution: | LI Wei~1,HUANG Qian-ming~2 |
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| Abstract: | Internal and external environment of the Chinese professional football clubs was analyzed by (using) the enterprise strategic management ideas and relevant tools,and the strategic key elements and (competitiveness) which influenced the professional football clubs were revealed. It was pointed out that the key elements of implementing enterprise strategic management was to solve the problems such as lack of standardization of construction,low management level,and lack of manage staff etc. |
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| Keywords: | sports industry professional football clubs sports management operation environment |
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