| 顺德中小企业电子商务绩效的关键影响因素研究 |
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| 引用本文： | 周蓉.顺德中小企业电子商务绩效的关键影响因素研究[J].顺德职业技术学院学报,2014(3):76-80. |
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| 作者姓名： | 周蓉 |
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| 作者单位： | 顺德职业技术学院经济管理学院,广东佛山528333 |
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| 基金项目： | 顺德区哲学社会科学项目（2013-BZZ4）. |
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| 摘 要： | 构建中小企业电子商务绩效的影响因素分析框架，并以佛山市顺德区112家中小企业为样本进行实证分析。实证研究结果发现，企业电子商务战略规划能力、企业组织管理对电子商务绩效有显著的正向影响；而企业技术支持对电子商务绩效的影响则不显著。企业在实施电子商务过程中，应重视自身电子商务战略规划，同时注重自身的组织管理，以提升电子商务绩效。
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| 关 键 词： | 中小企业 电子商务绩效 影响因素 |
Empirical Research on Major Factors Affecting SMEs＇ E-business Performance in Shunde |
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| Authors: | ZHOU Rong |
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| Institution: | ZHOU Rong (School of Business Administration, Shunde Polytechnic, Foshan Guangdong 528333,China) |
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| Abstract: | This paper proposes an analytical framework for the analysis of factors affecting SMEs＇ E-business perfor- mance and carries out an empirical study based on 112 SMEs in Shunde District, Foshan City, Guangdong Province. The results show that： strategic planning and orgnization management of E-business, have distinct positive impacts on E-business performance; Technical support has distinct negative impact on E-business performance. Hence, enterpris- es must put more emphasis on E-business strategic planning and organization management in order to improve the E-business performance. |
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| Keywords: | SMEs E-business performance affecting factor |
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