| SWOT战略分析模型的动态改进 |
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| 引用本文： | 黄晓斌,江秀佳.SWOT战略分析模型的动态改进[J].情报理论与实践,2009,32(7). |
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| 作者姓名： | 黄晓斌 江秀佳 |
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| 作者单位： | 中山大学,资讯管理系,广东,广州,510275 |
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| 摘 要： | 本文评述了SWOT模型改进的有关观点,采用动态经济学的思想,将德尔菲法、层次分析法引入到SWOT分析中,建立动态补充模型,并在此基础上构建SWOT分析辅助决策支持系统,从而提高SWOT分析方法的效用.
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| 关 键 词： | 战略分析 德尔菲法 层次分析法 决策支持系统 |
Dynamic Improvement of SWOT Strategic Analysis Model |
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| Huang Xiaobin et al..Dynamic Improvement of SWOT Strategic Analysis Model[J].Information Studies:Theory & Application,2009,32(7). |
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| Authors: | Huang Xiaobin |
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| Abstract: | This article reviews the viewpoints on the improvement of SWOT model,and by the use of the ideology of dynamic economics,introduces Delphi method and AHP method into SWOT analysis.The article establishes a dynamic supplement model,and based on this,constructs an assistant decision support system for SWOT analysis in an attempt to increase the usefulness of SWOT analysis method. |
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| Keywords: | strategic analysis Delphi method AHP method decision support system |
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