| 创意文化视角下中国篮球产业的发展 |
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| 引用本文： | 王寿秋.创意文化视角下中国篮球产业的发展[J].哈尔滨体育学院学报,2013(4):41-44. |
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| 作者姓名： | 王寿秋 |
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| 作者单位： | 黑龙江科技大学体育部,黑龙江哈尔滨150022 |
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| 摘 要： | 采用文献资料法、逻辑分析法,从创意文化的视角着眼,审视中国篮球产业发展中存在的管理体制不健全、产权不明、责权不分、市场营销手段和策略匮乏等问题,并提出创新产品设计、加强媒体合作、引入创意思维等针对性发展对策。以期为中国篮球产业在现代社会中的创新发展提供理论借鉴和实践参考。
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| 关 键 词： | 篮球 产业 创意 文化 |
The Development of Chinese Basketball Industry from the Perspective of Crea- tive Culture |
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| Authors: | WANG Shou-qiu |
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| Institution: | WANG Shou-qiu |
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| Abstract: | Through literature method, logical analysis, we examine the existing problems of Chinese basketball industry from the perspective of culttural and creative perspective. These problems include defective management system, unclear property rights and responsibilities, and so on. And we put forward some countermeasures including innovating product design, strengthening media cooperation. We aim to provide theoretical and practical reference for Chinese basketball industrv, thus oromote it＇ s innovation and develooment in modem society. |
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| Keywords: | Basketball Industry innovation Culture |
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