| 国外体育消费动机测量研究最新进展 |
| |
| 引用本文： | 李耀,王新新.国外体育消费动机测量研究最新进展[J].武汉体育学院学报,2011,45(10). |
| |
| 作者姓名： | 李耀 王新新 |
| |
| 作者单位： | 1. 上海财经大学 国际工商管理学院,上海200433;中州大学 管理学院,河南郑州450044
2. 上海财经大学 国际工商管理学院,上海,200433 |
| |
| 基金项目： | 教育部人文社会科学研究一般项目(07JA630040) |
| |
| 摘 要： | 通过对相关文献的回顾,依据时间顺序和理论完善程度,将国外体育消费动机测量研究的发展历程分为早期初步开发、中期完善改进和后期实践应用三个阶段,并在此基础上指出:实践应用是国外体育消费动机测量研究的主要发展趋势:体育消费动机量表( MSSC)和SPEED量表可以作为未来体育消费动机研究的测量,但两者在具体使用上仍存在差异;中国体育消费动机测量研究可以采用主客位联合研究法,在借鉴国外优秀研究成果的基础上,开发适应中国本土消费者的体育消费动机测量量表.
|
| 关 键 词： | 体育消费动机 量表开发 体育消费动机量表 SPEED量表 |
New advancement of foreign sport consumption motivation measurement theory |
| |
| LI Yao,WANG Xin-xin.New advancement of foreign sport consumption motivation measurement theory[J].Journal of Wuhan Institute of Physical Education,2011,45(10). |
| |
| Authors: | LI Yao WANG Xin-xin |
| |
| Institution: | LI Yao1,2,WANG Xin-xin1(1.International Business Administration School,Shanghai Univ.of Finance and Economics,Shanghai 200433,China,2.Business Administration School,Zhongzhou Univ.,Zhengzhou 450044,China) |
| |
| Abstract: | Based on literature review,the foreign sport motivation scales were divided into three stages: preliminary stage,improvement stage and application stage.It showed that foreign sport consumption motivation scale focused on the application.Motivation Scale of Sport Consumption(MSSC) and SPEED scale could be used to measure sport consumption motivation even though the two scales were different.Emic-etic approach could be used to develop the Chinese sport consumption motivation scale. |
| |
| Keywords: | sport consumption motivation scale development MSSC SPEED |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
