| 建设体育强国背景下我国传统体育文化对外传播的现状与对策 |
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| 引用本文： | 种莉莉,孙晋海.建设体育强国背景下我国传统体育文化对外传播的现状与对策[J].武汉体育学院学报,2011,45(10):76-79. |
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| 作者姓名： | 种莉莉 孙晋海 |
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| 作者单位： | 曲阜师范大学体育科学学院,山东曲阜,273165 |
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| 基金项目： | 国家体育总局体育哲学社会科学研究项目(1591SS10145); “泰山学者”建设工程专项经费资助 |
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| 摘 要： | 中华传统体育文化有着悠久的历史,保持自身体育文化的鲜明特色并广泛传播,不仅是建设体育强国、复兴中华文明的需要,也是保持世界体育文化的多元化,促进国际体育和谐、健康发展的需要。然而,目前对异质文化语境下体育文化传播的特殊性重视不够,在传播战略、传播机制、传播技巧、传播意识、传播手段和途径等方面都有所欠缺。因此,应对国际传播的现状和环境进行深入调研,全面把握对外传播的规律;同时,加强内部建设,打造富有中国文化特色的体育文化产品,加大政府扶持力度,明确战略定位,并构建强有力的国际传播网络;借鉴国外典型个案,为我国传统体育文化的单项传播进行整体设计;提高传播意识,重视培养体育文化传播的专业人才,积极推进我国传统体育文化的传播工作。
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| 关 键 词： | 体育文化 对外传播 体育强国建设 |
International communication of Chinese traditional sports culture under background of building China into greatest sporting nation |
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| Chong Li-li,SUN Jin-hai.International communication of Chinese traditional sports culture under background of building China into greatest sporting nation[J].Journal of Wuhan Institute of Physical Education,2011,45(10):76-79. |
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| Authors: | Chong Li-li SUN Jin-hai |
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| Institution: | Chong Li-li,SUN Jin-hai(School of P.E.,Qufu Normal Univ.,Qufu 273165,China) |
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| Abstract: | The traditional Chinese sports culture has a long history.It is essential to keep its Chinese characteristics and promote it internationally to meet the requirements for building China into a greatest sporting nation,to revive the Chinese civilization,to maintain the international sports culture diversity and to improve the healthy and harmonious development of the world sports.However,measures concerning communication strategy,communication mechanism,communication skills,communication consciousness and com... |
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| Keywords: | sports culture international communication building of great sporting nation |
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