| 职业体育生产销售的经济博弈分析 |
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| 引用本文： | 王艳丽.职业体育生产销售的经济博弈分析[J].首都体育学院学报,2003,15(1):20-23. |
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| 作者姓名： | 王艳丽 |
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| 作者单位： | 首都体育学院,社会体育系,北京,100088 |
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| 摘 要： | 本文引入了微观经济学和博弈论的相关内容，透过一个新的视角对职业体育生产、销售的两个典型环节进行量化分析，论证了同项目职业体育内各个企业(即职业体育俱乐部)实行合作博弈的必要性，以及维持各企业合作博弈的组织需求。
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| 关 键 词： | 职业体育 生产 销售 微观经济学 博弈论 合作博弈 非合作博弈 个体行为理性 |
| 文章编号： | 1009-783X(2003)01-0020-04 |
| 修稿时间： | 2003年2月15日 |
Analysis of Production and Sell of Professional Sports with Economics and Game Theory |
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| WANG Yan-li.Analysis of Production and Sell of Professional Sports with Economics and Game Theory[J].Journal of Capital College of Physical Education,2003,15(1):20-23. |
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| Authors: | WANG Yan-li |
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| Abstract: | By introducing relative concept of microeconomics and game theory, a quantity analysis on producing and selling of professional sports industry, a typical tache of it, was carried through from a refreshing aspect in this paper, the necessity of cooperative game among sports enterprises existing in one sports item and the organization demands for maintaining cooperative game among enterprises was demonstrated. |
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| Keywords: | Professional Sports Cooperative Game Non-cooperative Game Rationality of Individual Behavior |
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