| 高职院校市场营销专业培养模式的改革与实践 |
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| 引用本文： | 周志强,张争艳.高职院校市场营销专业培养模式的改革与实践[J].邢台职业技术学院学报,2010,27(2):1-3. |
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| 作者姓名： | 周志强 张争艳 |
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| 作者单位： | 邢台职业技术学院,河北,邢台,054035 |
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| 摘 要： | 本文结合教学实践,从高职市场营销专业教育实践中遇到的问题出发,提出培养模式建设的思路,试图寻找一个适合高职市场营销专业教育的培养模式。
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| 关 键 词： | 专业培养模式 课程设计 实战演练 |
Reform and Practice of Higher Vocational Colleges Marketing Professional Training Mode |
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| ZHOU Zhi-qiang,ZHANG Zheng-yan.Reform and Practice of Higher Vocational Colleges Marketing Professional Training Mode[J].Xingtai Vocational and Technical College,2010,27(2):1-3. |
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| Authors: | ZHOU Zhi-qiang ZHANG Zheng-yan |
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| Institution: | ZHOU Zhi-qiang,ZHANG Zheng-yan(Xingtai Polytechnic College,Xingtai,Hebei 054035,China) |
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| Abstract: | Based on the teaching practice and marketing major problems in the practice,this article puts forward the ideas of the construction of the training mode,and tries to find a suitable mode for higher vocational education marketing professional training. |
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| Keywords: | professional training mode practical course design |
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