| 公共关系与市场营销 |
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| 引用本文： | 付丽青.公共关系与市场营销[J].伊犁教育学院学报,2001,14(1):46-49. |
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| 作者姓名： | 付丽青 |
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| 作者单位： | 伊犁教育学院政史系，新疆 奎屯 833200 |
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| 摘 要： | 公共关系学与市场营销学是两门分别独立的学科，两者活动既有区别又有相同处，且公共关系活动在市场营销中发挥着独特的作用。
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| 关 键 词： | 公共关系 市场营销 作用 促销功能 营销观念 |
| 文章编号： | 1009-0487(2001)01-0046-04 |
Public Relation and
Marketing |
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| Public Relation and Marketing.Public Relation and
Marketing[J].Journal of Yili Education College,2001,14(1):46-49. |
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| Authors: | Public Relation and Marketing |
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| Abstract: | Public Relations and Marketing are two independant subjects, which not only share similarities but also show differences in some way.And Public Relation activity Plays a districtive role in marketing. |
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| Keywords: | Public Relatinos marketing acting |
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