| 以职业技能竞赛为导向的市场营销专业课程教学改革研究--以郑州电力高等专科学校为例 |
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| 引用本文： | 孙永生.以职业技能竞赛为导向的市场营销专业课程教学改革研究--以郑州电力高等专科学校为例[J].教育教学论坛,2020(17):366-367. |
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| 作者姓名： | 孙永生 |
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| 作者单位： | 郑州电力高等专科学校 |
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| 基金项目： | 郑州电力高等专科学校校级教研项目“市场营销技能竞赛资源库建设”。 |
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| 摘 要： | 该文认为,职业技能竞赛能够促进高职教育改革与发展,依据指导学生参加技能大赛的经验,结合实际教学情况,从优化课程设置、重构课程内容、完善课程评价三个方面探讨了市场营销专业课程教学的改革。
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| 关 键 词： | 高职院校 市场营销 课程教学 改革 |
Research on the Teaching Reform of Marketing Professional Curriculum Oriented by the Vocational Skill Competition--Take Zhengzhou Electric Power College as an Example |
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| SUN Yong-sheng.Research on the Teaching Reform of Marketing Professional Curriculum Oriented by the Vocational Skill Competition--Take Zhengzhou Electric Power College as an Example[J].jiaoyu jiaoxue luntan,2020(17):366-367. |
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| Authors: | SUN Yong-sheng |
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| Institution: | (Zhengzhou Electric Power College,Zhengzhou,Henan 450000,China) |
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| Abstract: | Vocational skill competition can promote the reform and development of higher vocational education.Based on the experience of guiding students to participate in the skill competition and combining with the actual teaching situation,this paper discusses the teaching reform of the marketing professional curriculum from three aspects:optimizing the curriculum setting,reconstructing the curriculum content and improving the curriculum evaluation. |
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| Keywords: | Higher vocational Colleges Marketing Curriculum teaching Reform |
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