| 重大地震灾后旅游业重建国际经验及借鉴 |
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| 引用本文： | 王丽华,俞金国.重大地震灾后旅游业重建国际经验及借鉴[J].绵阳师范学院学报,2009,28(10):10-13. |
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| 作者姓名： | 王丽华 俞金国 |
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| 作者单位： | 1. 辽宁师范大学历史文化旅游学院,辽宁大连,116029
2. 辽宁师范大学城市与环境学院,辽宁大连,116029 |
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| 基金项目： | 大连市社科联项目，辽宁省教育厅项目 |
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| 摘 要： | 本文在总结其他地区重大地震灾后重建的经验基础上，认为灾后重建不只是经济重建，而是涉及地方经济、文化、社会变化，以及人们生活变化的重大转型发展，旅游重建不只是旅游设施的恢复重建，而应包括提升旅游地形象、提升旅游服务质量、提高员工技能、市场营销和建构新的伙伴关系的综合发展，以期这些认识及重建策略对四川汶川灾区灾后旅游重建有所启迪。
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| 关 键 词： | 地震灾害 旅游业 国际经验 |
International Experiences for Tourism Reconstruction after Earthquake Disaster |
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| WANG Li-hua,YU Jin-guo.International Experiences for Tourism Reconstruction after Earthquake Disaster[J].Journal of Mianyang Normal University,2009,28(10):10-13. |
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| Authors: | WANG Li-hua YU Jin-guo |
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| Institution: | WANG Li-hua1,YU Jin-guo2 (1.College of History and Tourism Culture,2.College of Urban and Environmental Science,Liaoning Normal University,Dalian,Liaoning 116029) |
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| Abstract: | By studying other countries' experiences of reconstruction after earthquake,the author of this paper holds the view that the reconstruction is not only the economic aspect,but a significant transitional development of local economy,culture,social changes and people's life,and tourism reconstruction is also not only the restoration of its facilities,but an integrated development that consists of improving the image of scenic spots,service quality,staff's skills,marketing and setting up new partners,hoping th... |
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| Keywords: | earthquake disaster tourism industry international experiences |
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