| 运用获奖案例进行营销教学的优势及其应用——以艾菲奖案例教学为例 |
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| 引用本文： | 唐拥军,唐晋,蒋艺.运用获奖案例进行营销教学的优势及其应用——以艾菲奖案例教学为例[J].高教论坛,2009(1). |
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| 作者姓名： | 唐拥军 唐晋 蒋艺 |
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| 作者单位： | 广西大学,商学院,广西,南宁,530004 |
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| 摘 要： | 目前营销案例教学中存在诸多不足,而使用获奖案例进行营销教学具有一系列优越性,选择用于案例教学的获奖案例应遵循相关的原则;在国内外众多营销广告获奖案例中,使用中国艾菲奖获奖案例进行营销案例教学是一种适合我国国情的高效的教学模式.
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| 关 键 词： | 获奖案例 营销教学 艾菲奖 |
Used Victorious Cases for Marketing Teaching——Used EFFIE AWARD cases for example |
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| TANG Yong-jun,TANG Jin,JIANG Yi.Used Victorious Cases for Marketing Teaching——Used EFFIE AWARD cases for example[J].higher education forum,2009(1). |
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| Authors: | TANG Yong-jun TANG Jin JIANG Yi |
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| Institution: | Business School of Guangxi University Nanning 530004;China |
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| Abstract: | At present cases teaching is facing many problems,used victorious cases for marketing teaching has series of ascendency;The cases which would be used for teaching should be followed some fundamental;in many famous marketing award,choose Chinese EFFIE AWARD for marketing teaching is a efficacious mode which adapted to the situation of China. |
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| Keywords: | victorious cases marketing teaching Chinese EFFIE AWARD |
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