| 犯忌决策行为的实验研究 |
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| 引用本文： | 杨立峰,刘淑萍,程勤风,宋宜梅.犯忌决策行为的实验研究[J].郧阳师范高等专科学校学报,2006,26(1):43-46. |
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| 作者姓名： | 杨立峰 刘淑萍 程勤风 宋宜梅 |
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| 作者单位： | 江西师范大学,教育学院心理系,江西,南昌,330027 |
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| 摘 要： | 以大学二年级学生为被试。让被试对一系列市场行为中的犯忌现象作出判断，探究人们在义利冲突情景下的决策行为厦其原因。实验表明：当市场经济模式侵入到社会关系模式中时（1）对物品的定价出现严重的“价格偏离”；（2）存在拒绝定价现象；（3）被试认为物主与买者会体验到“品德受辱”、恼怒等负性情绪；（4）买者知情套加重这种情绪。
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| 关 键 词： | 决策心理 神圣价值保护 因素实验设计 犯忌 关系框架理论 |
| 文章编号： | 1008-6072（2006）01-0043-04 |
| 收稿时间： | 2005-11-20 |
| 修稿时间： | 2005年11月20 |
The Experimental Research of the Violence of Taboo |
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| YANG Li-feng,LIU Shu-ping,CHENG Qin-feng,SONG Yi-mei.The Experimental Research of the Violence of Taboo[J].Journal of Yunyang Teachers College,2006,26(1):43-46. |
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| Authors: | YANG Li-feng LIU Shu-ping CHENG Qin-feng SONG Yi-mei |
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| Abstract: | To explore people's strategic behavior and cause under the circumstances of interest conflict,240 sophomores were asked to judge on a series of violating behaviors in marketing.When market-oriented relation enters into the social relation models,we find that(1) there is serious "price departure" from the fixed price;(2) there appears refusing to fix price;(3) the tested believe that owners and buyers can experience the negative feeling of "moral insults" and anger;(4) if buyers know the facts,their feelings will become stronger. |
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| Keywords: | decision-making mind sacred value protection factor experimental design violating of a taboo relation frame theory |
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