| 探析大桥时代“海洋体育休闲旅游”品牌卖点 |
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| 引用本文： | 张同宽.探析大桥时代“海洋体育休闲旅游”品牌卖点[J].体育科技文献通报,2011,19(3):120-121,123. |
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| 作者姓名： | 张同宽 |
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| 作者单位： | 浙江海洋学院体育与艺术教学部,浙江,舟山,316004 |
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| 摘 要： | 运用文献资料等方法,＂盘点＂分析舟山市海洋体育休闲旅游资源的优势;从＂功能效应＂、＂品牌化效应＂、＂服务-宣传效应＂、＂时尚化效应＂的＂卖点＂角度分析舟山市进入大桥时代发展海洋体育休闲旅游的对策。
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| 关 键 词： | 体育 海洋体育 休闲旅游 |
Analysis on Brand Selling Point of 'Ocean Sports and Leisure Tourism' at the Bridge Age |
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| ZHANG Tong-kuan.Analysis on Brand Selling Point of 'Ocean Sports and Leisure Tourism' at the Bridge Age[J].Bulletin of Sport Science & Technology,2011,19(3):120-121,123. |
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| Authors: | ZHANG Tong-kuan |
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| Institution: | ZHANG Tong-kuan Department of Physical Education and Art,Zhejiang Ocean University,Zhoushan 316004,Zhejiang China |
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| Abstract: | Using the method of literature review and etc.,this paper makes a ＂inventory＂ analysis on advantages of ocean sports and leisure tourism resources in Zhoushan city and studies the development countermeasures from the selling point angle of ＂function effect＂,＂brand effect＂,＂service-advertising effect＂ and ＂fashion effect＂. |
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| Keywords: | sport ocean leisure tourism |
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