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怀化旅游资源的现状与思考
引用本文:潘存功.怀化旅游资源的现状与思考[J].岳阳职业技术学院学报,2012,27(4):107-109.
作者姓名:潘存功
作者单位:怀化技工学校,湖南怀化,418000
摘    要:本文以对怀化旅游资源调查为依据,分析怀化市旅游业目前发展的现状、机遇与挑战,并提出要借助外部机遇整合区内旅游资源,强化营销手段,塑造旅游品牌,发挥怀化独特的区位、资源优势等建议,以冲破怀化旅游发展的“瓶颈”,走出具有怀化特色的旅游发展之路.

关 键 词:旅游资源  现状  制约因素

The Present Situation and Thinking of the Tourism Resources in Huaihua
PAN Cun-gong.The Present Situation and Thinking of the Tourism Resources in Huaihua[J].Yueyang Vocational Technical College,2012,27(4):107-109.
Authors:PAN Cun-gong
Institution:PAN Cun-gong(Huaihua Technical School,Huaihua,Hunan 418000)
Abstract:It is based on the investigation of the tourism resources in Huaihua city,analyzing the current situation of tourism industry manufacture,opportunity and challenge.In order to broaden Huaihua city’s tourism development and establish a tourist style of Huaihua,it puts forward to use external opportunities in tourism resources integration,strengthen the marketing method,shape tourism brand,take the unique geographical and resource advantages of Huaihua city.
Keywords:tourism resources  current situation  restraining factor
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