| 面向危机预警的竞争情报工作现状调查及改进策略 |
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| 引用本文： | 郑德俊,汪社教,费佳.面向危机预警的竞争情报工作现状调查及改进策略[J].图书情报工作,2013,57(3):42-46. |
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| 作者姓名： | 郑德俊 汪社教 费佳 |
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| 作者单位： | 1. 南京农业大学信息管理系;
2. 解放军理工大学通信工程学院 |
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| 基金项目： | 教育部人文社会科学规划项目"竞争情报运用于企业危机预警的有效模式研究" |
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| 摘 要： | 指出竞争情报工作可以为企业危机预警提供决策支持,但竞争情报在企业的地位与现状仍不容乐观。围绕企业潜在危机类型及其影响因素、竞争情报管理现状、竞争情报采集方法及其有效性、竞争情报分析方法及其有效性、竞争情报用于危机预警的关键操作方法进行调查,并针对调查结果提出改进建议。
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| 关 键 词： | 竞争情报 危机预警 有效性 企业 |
| 收稿时间： | 2012-10-30 |
The Survey and Improvement Strategies of Competitive Intelligence for Crisis Early-warning |
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| Zheng Dejun,Wang Shejiao,Fei Jia.The Survey and Improvement Strategies of Competitive Intelligence for Crisis Early-warning[J].Library and Information Service,2013,57(3):42-46. |
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| Authors: | Zheng Dejun Wang Shejiao Fei Jia |
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| Institution: | 1. Department of Information Management, Nanjing Agriculture University, Nanjing 210095;
2. School of Communications and Information Engineering, PLA University of Science and Technology, Nanjing 210016 |
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| Abstract: | Competitive intelligence can provide decision-making support for enterprise crisis early-warning, but it is not optimistic concerning the current situation of competitive intelligence in enterprises. This paper formulates a questionnaire about the type of potential crisis and its influencing factors, the management status of competitive intelligence, the methods of information collection and their effectiveness, the methods and information analysis and their effectiveness, the key operational method of competitive intelligence for crisis early-warning. Finally, this paper discusses the improvement strategy of competitive intelligence for crisis early-warning. |
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| Keywords: | competitive intelligence crisis early-warning effectiveness enterprise |
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