| 社会体育人口与体育市场需求分析 |
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| 引用本文： | 刘磊矗,张勇.社会体育人口与体育市场需求分析[J].西安体育学院学报,1998(2). |
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| 作者姓名： | 刘磊矗 张勇 |
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| 作者单位： | [1]重庆建筑高等专科学校 [2]西安体育学院 |
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| 摘 要： | 从体育人口是体育市场的主体，是体育市场需求理论的中心出发，分析了体育市场运作目的、体育市场运作四大要素与体育人口的关系，论述了体育人口数量、社会人口转型等因素对体育市场需求的影响，并探讨了体育人口环境对体育市场营销战略的重要意义。
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| 关 键 词： | 社会体育人口 体育市场 分析 |
Analysis of Social Sports Populalion and Requirements of Spots Market |
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| Liu lei chu.Analysis of Social Sports Populalion and Requirements of Spots Market[J].Journal of Xi'an Institute of Physical Education,1998(2). |
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| Authors: | Liu lei chu |
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| Abstract: | This paper analyses the running aims and the main four factors of sports market from that the sports popwlation is the mainly body of sports market and the core of the requirement theory of sports market.The article also expounds the influence of main factors such as the quantity of sports population and the changing style of social population on the requirements of sports market.The important significance of the circumstances of sports population in the business strategy of sports market is investigated at last. |
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| Keywords: | social sports population sports market analyisis |
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