| 高职院校市场营销专业“四位一体”实践教学模式的探索与实践 |
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| 引用本文： | 兰炜.高职院校市场营销专业“四位一体”实践教学模式的探索与实践[J].兰州石化职业技术学院学报,2009,9(4):71-73. |
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| 作者姓名： | 兰炜 |
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| 作者单位： | 兰州石化职业技术学院,人文社会科学系,甘肃,兰州,730060 |
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| 基金项目： | 兰州石化职业技术学院教研基金 |
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| 摘 要： | 实践教学是高职教育人才培养模式的重要标志，围绕市场营销专业实践教学改革，探索高职院校培养职业型市场营销人才的实践教学模式，创造性地提出了高等职业教育市场营销专业“四位一体”的实践教学体系的总体架构、实施模式及考核方式。
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| 关 键 词： | 市场营销专业 实践教学 高等职业教育 |
Exploration and Thought on the Quaternity Practical Teaching Mode of Marketing Specialty in Higher Vocational College |
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| LAN Wei.Exploration and Thought on the Quaternity Practical Teaching Mode of Marketing Specialty in Higher Vocational College[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2009,9(4):71-73. |
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| Authors: | LAN Wei |
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| Institution: | LAN Wei ( Lanzhou Petrochemical College of Technology, Lanzhou 730060, China ) |
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| Abstract: | Practice teaching is an important symbol of talents cultivation mode for higher vocational education. From the practice teaching reform of Marketing Specialty, the paper explores the practice teaching mode aiming to cultivate professional marketing talents. It creatively puts forward the structure , implementing mode and testing method of Quaternity Practical Teaching System for the Marketing Specialty. |
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| Keywords: | marketing specialty practice teaching higher vocational education |
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