| 基于SCP范式的山东省乒乓球俱乐部产业组织分析 |
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| 引用本文： | 徐阳.基于SCP范式的山东省乒乓球俱乐部产业组织分析[J].山东体育学院学报,2010,26(7). |
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| 作者姓名： | 徐阳 |
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| 作者单位： | 山东大学体育学院,山东,济南,250073 |
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| 摘 要： | 运用问卷调查、专家访谈、文献资料与数理统计等方法,从产业组织理论的SCP分析框架入手,对山东省乒乓球俱乐部的市场结构、市场行为、市场绩效及其内在关系进行了研究.结果表明:山东省乒乓球俱乐部具有竞争程度较高的市场结构,市场行为不显著,市场绩效表现在俱乐部数量、规模不断增长,不同俱乐部取得不同的利润水平.
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| 关 键 词： | SCP范式 山东省 乒乓球俱乐部 市场结构 市场行为 市场绩效 |
Industrial organization of Shandong Provincial Table Tennis Clubs based on SCP theory |
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| XU Yang.Industrial organization of Shandong Provincial Table Tennis Clubs based on SCP theory[J].Journal of Shandong Physical Education Institute,2010,26(7). |
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| Authors: | XU Yang |
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| Institution: | XU Yang(P.E.College,Shandong Univ.,Jinan 250073,China) |
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| Abstract: | With the methods of questionnaire,expert interview,literature study and mathematical statistics,on the SCP theory of industrial organization,a study was made of the structure,conduct,performance and their relations of Shandong table tennis clubs.As the result,Shandong provincials table tennis clubs were in the structure of high degree of competetion,with different remarkable conducts and performances. |
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| Keywords: | SCP theory Shandong province table tennis clubs structure conduct performance |
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