Conceptualizing Continuous Coverage: A Strategic Model for Wall-to-Wall Local Television Weather Broadcasts |
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| Authors: | George L Daniels - George L Daniels is Assistant Professor of Journalism and Ginger Miller Loggins is a doctoral student in the College of Communication and Information Sciences at The University of Alabama Ginger Miller Loggins |
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| Institution: | George L. Daniels - George L. Daniels (Ph.D., University of Georgia) is Assistant Professor of Journalism and Ginger Miller Loggins (M.A., University of Alabama) is a doctoral student in the College of Communication and Information Sciences at The University of Alabama, Ginger Miller Loggins |
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| Abstract: | The 2005 hurricane season provided unprecedented opportunities for local television stations to serve the public interest in live, often commercial-free, coverage of severe weather. In this examination of four local television stations' coverage of four Atlantic hurricanes in two Southeastern markets, observed patterns of behavior culminated in the development of the Local Weather Continuous Coverage Model. The study showed that unlike their cable news counterparts, local television news continuous coverage prioritizes weather personnel over live, on-the-scene news reporting. Of all the weather tools used, radar was the most frequently used, followed by watch and warning graphics. |
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| Keywords: | Weather Local Television Continuous Coverage Natural Disaster |
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