| 浅谈政府网络形象的传播与建构 |
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| 引用本文： | 焦德武.浅谈政府网络形象的传播与建构[J].江西师范大学学报(哲学社会科学版),2010,43(6):40-45. |
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| 作者姓名： | 焦德武 |
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| 作者单位： | 安徽省社会科学院,安徽合肥230051 |
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| 摘 要： | 数字化时代,政府形象不仅存在于现实中,也与现实形象有区别地存在于网络中。政府网络形象具有五个价值维度：公平与正义、法治与程序、责任与义务、行为与作风以及对政府的绩效评价。政府网络形象是政府具体形象的积淀,是软硬实力的综合,是隐含的政府作风及行为。政府塑造网络形象是件复杂且重要的当务之急。
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| 关 键 词： | 政府网络形象 价值维度 产生机制 路径选择 |
Communication and Construction of the Government Network Image |
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| JIAO Dewu.Communication and Construction of the Government Network Image[J].Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition),2010,43(6):40-45. |
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| Authors: | JIAO Dewu |
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| Institution: | JIAO Dewu(Anhui Academy of Social Sciences,Hefei,Anhui 230051,China) |
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| Abstract: | In the digital age,the government image not only exists in reality,but also presents in the network in different way.Based on the analysis of the government network image,the article puts forwards five value dimensions：fairness and justice,law and procedures,responsibilities and obligations,behavior and style,and performance evaluation of the government.The government network image is the accumulation of the governmental specific image,is the comprehensive strength of the hardware and the software,and is the implied government style and behavior.It is an urgent matter for the government to sharp the network image. |
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| Keywords: | government network image value dimensions generation mechanism approaches to choose |
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