网络书店盈利模式评析 |
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引用本文: | 张美娟,徐新.网络书店盈利模式评析[J].出版科学,2011,19(5):46-50. |
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作者姓名: | 张美娟 徐新 |
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作者单位: | 武汉大学信息管理学院,武汉,430072 |
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摘 要: | 盈利模式选择对于新兴的网络书店发展至关重要。本文在解析盈利模式的理论认识的基础上,将目前网络书店的盈利模式分为基于产品销售的盈利模式、基于服务销售的盈利模式、基于信息交付的盈利模式三类,并运用国内外比较典型的案例进行具体阐释和分析,以期对网络书店盈利模式的选择和创新有所裨益。
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关 键 词: | 网络书店 盈利模式 含义 三种模式 |
Profit Model of Online Bookstore |
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Authors: | Zhang Meijuan Xu Xin |
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Institution: | Zhang Meijuan Xu Xin |
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Abstract: | A good profit model is very important to the online bookstore.Based on the theoretical analysis of profit model,this paper provides three categories of online bookstores’ profit model:(1)based on product sales,(2)based on service sales,(3) based on information service.And then some case studies were applied in the paper to elaborate the three ones and provide some references for present online bookstores. |
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Keywords: | Online bookstore Profit model Concept Three models |
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