| 跨文化对话:中国传统体育国际化的障碍与超越 |
| |
| 引用本文： | 王庆军,方晓红.跨文化对话:中国传统体育国际化的障碍与超越[J].体育科学,2010,30(6). |
| |
| 作者姓名： | 王庆军 方晓红 |
| |
| 作者单位： | 南京师范大学,江苏南京,210097 |
| |
| 基金项目： | 国家社会科学基金项目 |
| |
| 摘 要： | 西方现代体育凭借其强大的经济基础、先进的传媒科技以及成熟的管理模式等,已经率先实现了传播的全球化.这一状况发展成为一种马太效应,并造成"贫者更贫,富者更富"的"知沟现象"积累,从而使得携带中华民族文化基因、情感、审美、价值观等的中国传统体育几近在本土沦为陌生的"他者".在"我者"与"他者"分野的跨文化传播视域下,通过文献研读,并运用归纳、演绎、对比、逻辑分析等方法,分析了在传播全球化时代,我国传统体育国际化传播所面临的语境差异、文化误读、传媒选择、文化产业化等多种障碍,并提出了本土先行、尊重对方、国际合作、创新内涵等具体对策措施.
|
| 关 键 词： | 跨文化 对话 传统体育 国际化 传播 |
Cross-Cultural Dialogue:The Barriers and Exceeding of Chinese Traditional Sports Internationalization |
| |
| WANG Qing-jun,FANG Xiao-hong.Cross-Cultural Dialogue:The Barriers and Exceeding of Chinese Traditional Sports Internationalization[J].China Sport Science,2010,30(6). |
| |
| Authors: | WANG Qing-jun FANG Xiao-hong |
| |
| Institution: | WANG Qing-jun,FANG Xiao-hong Nanjing Normal University,Nanjing 210097,China |
| |
| Abstract: | Western sports take the lead in achieving globalization for its strong economic base,advanced media technology and mature management pattern.This situation has developed into a Matthew Effect and caused the poor more poor,the rich more rich,and knowledge gap phenomenon has accumulated.Chinese traditional sports with the genes of Chinese culture,emotion,aesthetics and values are reduced to the strange otherness in the home.Focused on the I and the other cross-cultural communication differences,through litera... |
| |
| Keywords: | cross-cultural dialogue traditional sports internationalization communication |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
