| 企业战略导向、组织学习对商业模式创新的影响研究 |
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| 引用本文： | 田庆锋,张银银,马蓬蓬,杨清.企业战略导向、组织学习对商业模式创新的影响研究[J].科技管理研究,2018(20). |
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| 作者姓名： | 田庆锋 张银银 马蓬蓬 杨清 |
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| 作者单位： | 西北工业大学管理学院,西北工业大学管理学院,西北工业大学管理学院,西北工业大学管理学院 |
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| 基金项目： | 国家社会科学基金项目“经济新常态下我国高端装备制造业国际化商业模式创新路径研究”（15XGL002）;西北工业大学种子基金项目“基于系统动力学的我国高端装备制造业商业模式创新路径研究”（Z2018209）。 |
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| 摘 要： | 在构建"战略导向-组织学习-商业模式创新"的基本概念模型和提出相关假设后,基于202份有效样本数据,综合运用因子分析、多元回归分析等实证研究方法发现,(1)不同的战略导向、组织学习方式对商业模式创新均有显著的正向影响;(2)同时追求利用式学习和探索式学习的高水平运营并不利于商业模式创新;(3)在战略导向对商业模式创新的影响过程中,探索式学习和利用式学习都具有中介作用。
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| 关 键 词： | 战略导向 利用式学习 探索式学习 商业模式创新 |
| 收稿时间： | 2018/1/23 0:00:00 |
| 修稿时间： | 2018/3/4 0:00:00 |
Research on the Influence of Enterprise Strategic Orientation and Organizational Learning on Business Model Innovation |
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| Abstract: | In recent years, faced with a rapidly changing internal and external environment and its own transformation and upgrading, enterprises need to continuously implement business model innovation in order to gain competitive advantage and improve performance. However, it is the key issue to maintain the strategic orientation and strategic positioning to influence the business model innovation. Moreover, the impact of strategic orientation on enterprise innovation based on the perspective of organizational learning has been widely concerned. After building the basic model of "strategic orientation - organizational learning - business model innovation" and putting forward relevant hypotheses, the method of factor analysis and multiple regression analysis were used to validate the conceptual model and the hypotheses of the study based on 202 valid sample data. The main conclusions of this paper are as follows: (1) Different strategic orientation and organizational learning methods have a significant positive impact on business model innovation. (2) At the same time, the pursuit of high level of use of learning and exploratory learning is not conducive to business model innovation. (3) In the process of strategic orientation on business model innovation, exploitative learning and exploratory learning all play a mediating role. |
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| Keywords: | strategic orientation exploitative learning exploratory learning business model innovation |
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