| 实物期权视角下的多层次专利决策框架研究 |
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| 引用本文： | 郑莹.实物期权视角下的多层次专利决策框架研究[J].科技管理研究,2019,39(6):155-162. |
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| 作者姓名： | 郑莹 |
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| 作者单位： | 南京工业大学经济与管理学院,江苏南京,211816 |
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| 基金项目： | 国家自然科学基金青年项目“人境交互视角下的员工企业社交网络知识互动行为及其驱动机理研究”（71701093）；南京工业大学青年社科基金项目“实物期权理论视角下企业专利投资组合价值研究”（skqn2017001） |
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| 摘 要： | 试图从实物期权的视角,重构企业在投资和处置专利中面临的多层面管理决策。首先,研究识别和匹配了传统视角中专利层面的申请、维持和实施决策和实物期权逻辑中的典型期权决策。在此基础上,构建专利组合层面期权更新的决策过程模型。最后,从企业层面讨论企业内部(组织战略和资源)和外部因素(环境不确定性和期权独占性)对专利组合更新决策的影响。
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| 关 键 词： | 实物期权 专利管理 专利组合 决策过程模型 |
| 收稿时间： | 2018/5/16 0:00:00 |
| 修稿时间： | 2018/5/30 0:00:00 |
A Study on Multilevel Patent Decision Framework Through the Real Option Lens |
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| Zheng Ying.A Study on Multilevel Patent Decision Framework Through the Real Option Lens[J].Science and Technology Management Research,2019,39(6):155-162. |
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| Authors: | Zheng Ying |
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| Institution: | (School of Economics and Management,Nanjing Tech University,Nanjing 211816,China) |
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| Abstract: | The value of patent as a real option has been examined in previous research, while the understandings on the pattern and process of patent option decision-making is relatively lacking. This study draws from real option theory and tries to reconstruct the various management decisions faced by companies in the investment and disposal of patent options. First, the study identifies and matches the traditional perspective of patent-level application, maintenance, and implementation decisions and the typical option decisions in real option logic. On this basis, the decision-making process model for option updating of patent portfolios is constructed. Finally, the impact of internal (organizational strategies and resources) and external factors (environmental uncertainty and option exclusivity) on the decision-making of patent portfolio renewal was discussed at the corporate level. |
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| Keywords: | real option patent management patent portfolio decision process model |
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