| 从北京奥运会看大众传媒的议程设置功能 |
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| 引用本文： | 徐燕.从北京奥运会看大众传媒的议程设置功能[J].河北体育学院学报,2007,21(1):16-17. |
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| 作者姓名： | 徐燕 |
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| 作者单位： | 河北大学,新闻传播学院,河北,保定,071000 |
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| 摘 要： | 2008年北京奥运会成为全球瞩目的焦点,也是媒体争相报道的宠儿。外面的世界纷繁复杂,大众传媒要根据自己的理解,帮助人们选择值得他们注意和关心的事,通过强化报道,引起人们的重视,这就是媒体的“议程设置”。对于北京奥运会,媒体将始终坚持“人文奥运”这一理念进行议程设置,宣扬主流文化,承载人文理念。在奥运会来临之际,思考大众传媒的议程设置功能,走出议程设置的误区,既有前瞻性,又为奥运会的成功报道作了必要的准备。
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| 关 键 词： | 北京奥运会 议程设置 人文奥运 |
| 文章编号： | 1008-3596（2007）01-0016-02 |
| 收稿时间： | 2006-12-06 |
| 修稿时间： | 2006年12月6日 |
The Agenda Set-up Function of the Media in Beijing Olympics |
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| XU Yan.The Agenda Set-up Function of the Media in Beijing Olympics[J].Journal of Hebei Institute of Physical Education,2007,21(1):16-17. |
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| Authors: | XU Yan |
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| Abstract: | 2008 Beijing Olympics becomes the focus of attention of the whole world,it is also widely reported by the media,which is responsible for helping people to select the matters that deserve notice from the complicated world.The reinforced reports may arouse people's interests.That shows the "agenda set-up" of the media.For Beijing Olympic Games,the media will persist in the ideas of "people's Olympics" to set up agenda,advocates the culture of main stream,bears humane idea.When Olympic Games comes,it is forward-looking to consider the function of agenda set-up and try to walk out of the blindness,aiming to make necessary preparation for the successful reports of Olympic Games. |
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| Keywords: | Beijing Olympics agenda set-up People's Olympics |
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