| 福州市大学城大学生体育消费趋势探析 |
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| 引用本文： | 戴立平.福州市大学城大学生体育消费趋势探析[J].福建体育科技,2014,33(5):57-58. |
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| 作者姓名： | 戴立平 |
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| 作者单位： | 福州职业技术学院,福建福州,350108 |
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| 摘 要： | 采用文献资料、问卷调查、专家访谈等方法对高校学生体育消费进行研究,调查结果显示:1.福州市大学城男女大学生消费动机差异大;2.实物型体育消费占主导地位;3.体育消费能力差异明显;4.消费场所单一,多为校内免费场所。并探析了福建省大学生体育消费趋势,为其更好的发展提出了意见和建议。
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| 关 键 词： | 福州市 大学生 体育消费 |
Analyse Of The Trend Of College Students' Sports Consumption In Fuzhou |
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| DAI Li-ping.Analyse Of The Trend Of College Students' Sports Consumption In Fuzhou[J].Fujian Sports Science and Technology,2014,33(5):57-58. |
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| Authors: | DAI Li-ping |
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| Institution: | DAI Li - ping ( Fuzhou Vocational and Technical College, Fuzhou 350108, Fujian China) |
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| Abstract: | using the methods of documentary, questionnaire, expert interviews and other research, the results show that ： 1 . Fuzhou University City college men and women consumer motivation of the great differences between 2 . kind of sports consumption dominates 3 . sports consumption ability difference obviously 4 . consumption places a single, more free places for the school. At the end of the trend of sports consumption of college students in Fujian Province, puts forward opinions and suggestions for the better development. |
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| Keywords: | Fuzhou city college students sports consumption |
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