| 南京市大学生足球迷特征及现场看球阻力之研究 |
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| 引用本文： | 袁野,许在华.南京市大学生足球迷特征及现场看球阻力之研究[J].南京体育学院学报(社会科学版),2006,20(1):16-19. |
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| 作者姓名： | 袁野 许在华 |
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| 作者单位： | 南京体育学院,南京,江苏,210014 |
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| 摘 要： | 采用文献资料法、问卷调查法,从个人背景、消费心理、体育文化、体育产业等多角度、多方位全面系统对南京市大学生足球迷这一业余体育团体特征进行研究,并且找出阻碍大学生球迷到现场看球的各种因素,为提高职业足球联赛的上座率研究提供理论依据,为各俱乐部产业运营决策提供参考。
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| 关 键 词： | 球迷 特征 阻力 上座率 |
| 文章编号： | 1008-1909(2006)01-0016-04 |
| 收稿时间： | 11 15 2005 12:00AM |
| 修稿时间： | 12 23 2005 12:00AM |
Research of Characteristic of University Student of Nanjing City Football Fan and Obstruction of Watching the match |
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| YUAN Ye,XU Zai-hua.Research of Characteristic of University Student of Nanjing City Football Fan and Obstruction of Watching the match[J].Journal of Nanjing Institute of Physical Education,2006,20(1):16-19. |
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| Authors: | YUAN Ye XU Zai-hua |
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| Institution: | Nanjing institute of Physical Education, Nanjing 210014 China |
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| Abstract: | Adopting the law of documents and materials Investigation method of the questionnaire,It carrying on research to this amateur sports group's characteristic of university student of Nanjing city football fan diversifiedly and overallly and systematically from many angles of the personal background,Consumer psychology,Sports culture and Sports industry.In order to find out obstruction of watching the match and offer the theoretical foundation for the fact that the popular rate of improving league football match of the job and the industry of every club runs decision. |
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| Keywords: | Football fan Characteristic Obstruction Popular rate |
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