Abstract: | The paper focuses on the need to evaluate responses to educational television despite the difficulties involved. Case‐study and survey methods were used in one Local Education Authority and responses to a documentary schools' broadcast by 129 pupils in four schools examined in detail. Pupils who engaged in spoken or written follow‐up activities to the programme were more prone to change attitudes as a result when compared with a control group who experienced no follow‐up. Greater tentativeness was shown by the group engaging in extensive follow‐up (talking and writing) and this group also achieved higher essay marks than pupils who had not engaged in discussion follow‐up. Implications for classroom practice in relation to ETV are considered. |