| 第三方物流企业营销策略的灰局势决策 |
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| 引用本文： | 崔建明,叶乃沂,秦霞.第三方物流企业营销策略的灰局势决策[J].软科学,2006,20(1):90-92. |
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| 作者姓名： | 崔建明 叶乃沂 秦霞 |
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| 作者单位： | 1. 西南交通大学,经济管理学院,成都,610031
2. 兰州理工大学,流体动力与控制学院,兰州,730050 |
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| 摘 要： | 给出了灰局势决策的原理和方法,提出了衡量第三方物流企业营销策略优劣的评价指标,结合实证研究,得出了第三方物流企业营销策略选择的一般步骤,建立了决策模型。
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| 关 键 词： | 第三方物流 营销策略 灰局势决策 综合效果测度 |
| 文章编号： | 1001-8409（2006）01-0090-03 |
| 收稿时间： | 2005-05-18 |
| 修稿时间： | 2005-05-18 |
Grey Decision Making on Marketing Strategy of the Third Party Logistics |
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| CUI Jian-ming,YE Nai-yi,QIN Xia.Grey Decision Making on Marketing Strategy of the Third Party Logistics[J].Soft Science,2006,20(1):90-92. |
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| Authors: | CUI Jian-ming YE Nai-yi QIN Xia |
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| Abstract: | The authors introduce the principles and method in grey decision -making and the interchanging method of synthesis effect measure for the marketing strategy of third party logistics. By the means of the experimental research, the procedure of selecting marketing strategy is developed and a decision model is established. |
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| Keywords: | third party logistics marketing strategy grey decision- making synthesis effect measure |
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