| 农产品供应链区块链技术采纳决策研究 |
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| 引用本文： | 胡森森,周林媛,解婷[].农产品供应链区块链技术采纳决策研究[J].科技管理研究,2023(7):205-212. |
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| 作者姓名： | 胡森森 周林媛 解婷[] |
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| 作者单位： | 1. 重庆工商大学重庆现代商贸物流与供应链协同创新中心;2. 电子科技大学经济与管理学院 |
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| 基金项目： | 国家社会科学基金项目“‘区块链+’生态农产品供应链的融合创新研究”（18BGL100）；;中国博士后科学基金面上项目“基于区块链技术的农产品供应链信息化构建及应用研究”（2019M653387）； |
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| 摘 要： | 基于区块链采用成本的考虑，构建电商平台主导、农企跟随的两阶段博弈模型，通过对比区块链技术应用前后批发价、零售价等决策变量以及农企和电商平台的利润变化，探究采纳区块链技术对批发价、零售价的影响，并找到在采用区块链技术情况下电商平台和农企均受益的路径。研究表明，电商平台采纳区块链技术会导致农企提升批发价，产品零售价也随之增加，同时产品需求量也增大；然而，采纳区块链技术的电商平台和农企却并不一定能实现双赢，只有满足农企学习效率为高水平或农企学习效率和电商平台的追溯效率均为低水平时，采纳区块链技术可使农企和电商平台共同受益；反之，采纳区块链技术只能使电商平台受益。因此，农企应根据自身学习效率的高低理智地作出相应决策。
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| 关 键 词： | 有机农产品供应链 农业企业 区块链 企业决策 学习效率 |
| 收稿时间： | 2022/8/27 0:00:00 |
| 修稿时间： | 2023/4/7 0:00:00 |
Study on the Adoption Decision of Blockchain Technology in Agricultural Product Supply Chain |
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| Abstract: | The empowerment of blockchain is a new trend in current digital agricultural operations. However, huge investments in systems, equipment, and human resources all pose major obstacles to blockchain technology. Whether blockchain technology has an enabling effect on agriculture has always been a potentially controversial issue. Therefore, in this paper, we build a two-echelon supply chain model between an agricultural enterprise and an e-commerce retail platform, focusing on the conditions for agricultural enterprises and platforms to accept blockchain technology. Research shows that the adoption of blockchain technology on the platform will lead to higher wholesale prices of agricultural enterprises, which also increase the retail price of products, and at the same time, the demand of products also increasees. Adopting blockchain technology is always the best strategy for e-commerce platforms, but not necessarily for agricultural enterprises. Only when the learning efficiency of agricultural enterprises is high, or the learning efficiency of agricultural enterprises and the traceability efficiency of e-commerce platforms are both low, the use of blockchain technology can benefit both agricultural enterprises and e-commerce platforms and achieve a win-win situation. Conversely, the adoption of blockchain technology can only benefit e-commerce platforms. Our study highlights the conditional acceptance of the disruptive blockchain as well as provides valuable insight for both agricultural enterprises and e-commerce platforms in the early stage of blockchain. |
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| Keywords: | organic agricultural product supply chain blockchain learning cost traceability system blockchain adoption |
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