| 基于网络评论的高校博物馆公众体验研究 |
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| 作者姓名： | 胡潇文 谭星叶 陈日燕 伍保宇 |
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| 基金项目： | 甘肃省哲学社会科学规划项目阶段性成果“甘肃民族地区红色旅游资源开发利用研究:数字赋能、多元认同与价值共创”,编号:20YB014； 甘肃省社科规划项目“甘肃民族特色建筑文化及旅游开发研究”,编号:YB011。 |
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| 摘 要： | 本文利用量化、质化内容分析方法,对国内外134所高校博物馆的空间分布、访客感知热点、大学/博物馆教育属性融合、休闲/教育社会功能、教育学习的情感体验影响因素等五方面进行分析。公众对国内外高校博物馆整体评价较高,其中,产生积极体验的影响因素,国内源于激发文化自信的身份认同,国外在于信息化完备、周边服务完善和感知自我社会地位提升；产生消极体验的影响因素,国内主要在于参观不便、展品管理不当、安全管理缺失和服务水准不足,国外则在于讲解服务不足、性价比低等。
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| 关 键 词： | 高校博物馆 公众体验 内容分析 影响因素 A Research on Public Experience of University Museums Based on Online Reviews Hu Xiaowen Tan Xingye Chen Riyan Wu Baoyu |
A Research on Public Experience of University Museums Based on Online Reviews |
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| Authors: | Hu Xiaowen Tan Xingye Chen Riyan Wu Baoyu |
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| Abstract: | This paper applies quantitative and qualitative content analysis methods to analyzing 134 university museums at home and abroad from five aspects:spatial distribution, visitor perception hot spots, integration of university/museum educational attributes, social functions of leisure/education, and influencing factors of emotional experience of educational learning. The result shows that the overall public evaluation of university museums at home and abroad is high. The positive affective factor in domestic university museums is the identity stimulating cultural self-confidence, while abroad ones are complete informatization, the improvement of peripheral services and perceived self-social status. The negative affective factors of Chinese university museums are inconvenience in visiting, improper management of exhibits, lack of safety management and low service standard. Meanwhile, low interpretation service quality and cost effectiveness are two main negative factors that affect the science popularization experience in abroad university museums. |
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| Keywords: | university museum public experience content analysis influencing factors |
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