| 论企业伦理形象的塑造 |
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| 引用本文： | 周俊敏.论企业伦理形象的塑造[J].湖南师范大学社会科学学报,2009,38(1). |
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| 作者姓名： | 周俊敏 |
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| 作者单位： | 湖南商学院,商业文化与企业文化研究所,湖南,长沙,410205 |
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| 摘 要： | 企业伦理形象是指企业通过其伦理目标理念、伦理精神追求、伦理行为方式等综合展现出来的企业的精神风貌、品格形象,可分为生产、经营、管理、分配等方面伦理形象。企业伦理形象对内可增强企业的凝聚力,提高管理效率,激发员工的创造力;对外可增强企业的亲和力,提升企业品牌,从而增强企业的市场竞争力。塑造企业伦理形象,企业应首先作出整体的伦理形象设计,对伦理形象进行加工、包装,然后广泛宣传推广,并对形象进行长期的维护发展;塑造企业伦理形象应注意从小处做起,用发展的眼光看待伦理形象的塑造工作,并做到实事求是。
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| 关 键 词： | 企业 伦理形象 塑造 |
On Shaping of Business Enterprise Ethics Image |
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| ZHOU Jun-min.On Shaping of Business Enterprise Ethics Image[J].Journal of Social Science of Hunan Normal University,2009,38(1). |
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| Authors: | ZHOU Jun-min |
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| Institution: | Research Institute of Business Culture and Enterpise Cultrue;Hunan University of commerce;Changsha;Hunan 410205;China |
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| Abstract: | Business enterprise ethics image is the ethics principle,ethics spirit,ethics behavior of the business enter-prise of comprehensive outside performance.It can be divided into produce,administration,management,allotment four analysis business enterprise ethics images.The business enterprise ethics image has an important function in the business enterprise development.These function performances are double-sided.Inside rightness can strengthen business enterprise inner part of coagulate dint,exaltation manage... |
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| Keywords: | business enterprise ethics image mold |
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