| 英汉广告语的生态美学观照 |
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| 引用本文： | 廖东红.英汉广告语的生态美学观照[J].涪陵师范学院学报,2010,26(5). |
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| 作者姓名： | 廖东红 |
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| 作者单位： | 长江师范学院外围语学院,重庆,408100 |
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| 摘 要： | 生态美学关注人与自然、社会及人自身的生态审美关系,在广告语言中生态美学的体现也无处不在。英汉广告语言从语言层面体现了和谐、崇高、朴素、共生、选择等生态美学纬度,同时生态美学也给英汉广告语创作启示和反思,从而避免英汉广告语创作的不良倾向,生成生态美的广告语言环境。
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| 关 键 词： | 生态美学 英汉广告语 美学观照 启示 反思 |
English and Chinese Advertisement in the Perspective of Eco-aesthetics |
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| LIAO Dong-hong.English and Chinese Advertisement in the Perspective of Eco-aesthetics[J].JOurnal of Fuling Teachers College,2010,26(5). |
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| Authors: | LIAO Dong-hong |
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| Institution: | LIAO Dong-hong(School of Foreign Languages,Yangtze Normal University,Chongqing 408100,China) |
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| Abstract: | Eco-aesthetics,a discipline which focuses on the eco-aesthetical relationships between man and nature,and between man and society,is ubiquitously embodied in advertising language.The eco-aesthetics of English and Chinese advertisement is embodied in harmony,loftiness,plainness,coexistence,and selectiveness of the language use.Eco-aesthetics proffers English and Chinese advertisement production with aspiration and reflection so that the undesirable tendency of the production can be avoided and an advertising... |
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| Keywords: | eco-aesthetics English and Chinese ads aesthetics inspiration reflection |
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