| 高职院校的“牌子”意识与“品牌”战略 |
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| 引用本文： | 齐武福,李倩.高职院校的“牌子”意识与“品牌”战略[J].番禺职业技术学院学报,2011,10(2):14-18. |
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| 作者姓名： | 齐武福 李倩 |
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| 作者单位： | 1. 云南国土资源职业学院教务处,云南昆明,650217
2. 云南国土资源职业学院科研处,云南昆明,650217 |
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| 摘 要： | 在国家相关政策的引导下,高职院校历经＂争牌子＂、＂升牌子＂、＂保牌子＂、＂创牌子＂的磨练,＂牌子＂意识越来越强。而在高等教育的新一轮改革中,高职院校要把高职教育办成真正意义上的＂教育类型＂,彰显出＂高职＂的鲜明特色,就必须将＂牌子＂意识转化为＂品牌＂优势,自觉从实现形式到本质内容进行不断探索并实践真正的高职办学模式,走＂自主创新之路＂。
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| 关 键 词： | 高职院校 牌子 品牌 |
The 'Grading' Consciousness and 'Brand' Strategy of Higher Vocational Colleges |
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| QI Wu-fu,LI Qian.The 'Grading' Consciousness and 'Brand' Strategy of Higher Vocational Colleges[J].Journal of Panyu Polytechnic,2011,10(2):14-18. |
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| Authors: | QI Wu-fu LI Qian |
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| Institution: | QI Wu-fu,LI Qian(1.Office of Teaching Affairs,Vocational College of Yunnan Territorial Resources,Kunming,Yunnan 650217,China,2.Department of Scientific Research,Kunming 650217,China) |
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| Abstract: | Under the guidance of relevant policies of the state,higher vocational colleges have steeled themselves through a process of striving for grading,upgrading,retaining grading and establishing grading.Their grading consciousness is increasing.To make the higher vocational education into a genuine education form,the higher vocational colleges,in a new round of reform of higher education,should turn the sense of grading into a brand advantage with striking characteristics of higher vocational education,so as to... |
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| Keywords: | higher vocational colleges grading brand |
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