Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust |
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| Institution: | 1. Amman College of Banking and Financial Sciences, Al-Balqa'' Applied University, Amman P.O. 1705, Jordan;2. School of Management, Swansea University, Swansea SA2 8PP, United Kingdom;1. Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA;2. Department of Marketing, Florida Atlantic University, Boca Raton, FL, USA;1. ISEGI, Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal;2. Department of Management, School of Business, Virginia Commonwealth University, 301 West Main Street, Richmond, VA 23284-4000, United States;3. University of Ljubljana, Faculty of Economics, Kardeljeva plo??ad 17, SI-1000 Ljubljana, Slovenia;1. Department of Management Sciences, DADABHOY Institute of Higher Education, Karachi, Pakistan;2. Department of Management Sciences, IQRA University, Karachi 75300, Pakistan |
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| Abstract: | Banks seem to be one of the most business that are really interested in such systems to provide their customers better services as well as to enhance their effectiveness and efficiency. However, the successful implementation of Mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. In fact, over the Jordanian context, the adoption rate of mobile banking is very low and quite few studies that have examined the related issues of mobile banking. Thus, the purpose of this study is to investigate the factors influencing behavioural intention and adoption of Mobile banking by customers of Jordanian banks. The proposed model has assimilated factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) along with trust. Data was collected by conducting a field survey questionnaire completed by 343 participants. The results mainly showed that behavioural intention is significantly and positively influenced by performance expectancy, effort expectancy, hedonic motivation, price value and trust. This study also looking forward to providing the Jordanian banks with applicable guidelines for effectively implementing and designing Mobile banking. Furthermore, research limitations and future directions will be discussed further in the last section. |
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| Keywords: | Mobile banking Adoption Jordan Customers UTAUT2 |
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