| 论我国媒体与体育的合作态势及前景 |
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| 引用本文： | 王蔚岚.论我国媒体与体育的合作态势及前景[J].天津体育学院学报,2003,18(4):68-71. |
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| 作者姓名： | 王蔚岚 |
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| 作者单位： | 华中师范大学,文学院,武汉,430079 |
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| 摘 要： | 运用文献资料法，讨论了电视、报纸、杂志和网络4种媒体与体育的关系；分析了各类媒体在开发体育市场过程中的特点；提出各类媒体的相应市场策略；揭示了各媒体与体育的合作态势及潜在的市场变化。认为，体育电视行业如何拓展盈利模式是当务之急；网络将是电视最强有力的竞争对手；体育报纸的转型已不可避免；体育杂志则应通过精致化和娱乐化来吸引读者。整合各种体育媒体资源，组成跨媒体平台，节约成本，获得更大的利润。是未来体育媒体的发展趋势。
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| 关 键 词： | 媒体 体育 市场 |
| 文章编号： | 1005-0000(2003)04-0068-04 |
| 修稿时间： | 2003年1月20日 |
Discussion on the Perspective of Cooperation Between Media and Sport in China |
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| WANG Wei-lan.Discussion on the Perspective of Cooperation Between Media and Sport in China[J].Journal of Tianjin Institute of Physical Education,2003,18(4):68-71. |
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| Authors: | WANG Wei-lan |
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| Institution: | School of Literature; Central China Normal University; Wuhan 430079; China |
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| Abstract: | Recent years, in China, cooperation between media and sport developed greatly. The most developed medias are TV, internet, newspaper and magazine. The four different medias competed with each other at market. This paper enumeratesd a lot of dates and facts. By comparing all kinds of media and contrasting with foreign medias, analysed those four kinds media, how to draw market strategy by themselves'characteristic and gain profit. How to enlarge method and how to gain profit were the most important tasks for sport television. Internet will become the most powerful adversary for TV. Athletics-newspaper needs change. Sports magazine should allure readers by wonderful photos and amusing reports. In the final, the paper pointed that sports media should found a platform that could coordinate all kinds of resource, save cost, allure more readers, and gain much profit. That was the aspect for athletics'media. |
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| Keywords: | media sport market |
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