| 浅论珠日河草原旅游发展研究 |
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| 引用本文： | 曹妍雪,贾阿茹娜.浅论珠日河草原旅游发展研究[J].内蒙古师范大学学报(哲学社会科学版),2014(2):117-120. |
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| 作者姓名： | 曹妍雪 贾阿茹娜 |
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| 作者单位： | [1]内蒙古师范大学旅游学院,内蒙古呼和浩特010022 [2]内蒙古师范大学地理科学学院,内蒙古呼和浩特010022 |
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| 摘 要： | 通过对珠日河草原的实地考察了解景区开发现状，分析珠日河草原旅游资源开发中存在的问题和制约发展的因素。例如草原破坏严重、从业人员素质低下、配套设施不完善、宣传力度小等问题，提出了珠日河草原旅游持续发展应该在媒体等加大对旅游景区的宣传力度。力推珠日河雄浑的草原风光和独有的民族风情，同时加大资金投入进一步改善旅游基础设施和增加旅游项目，来推动游客把旅游需求转换成旅游动机提出相关的建议。
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| 关 键 词： | 珠日河草原 草原旅游 发展 |
Tourist Development of Zhurihe Grassland |
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| Institution: | CAO Yanxue, JIA Aruna (1. School o f Tourism, Inner Mongolia Normal University, Hohhot, Inner Mongolia , China 010022; 2. College of Geographical Science, Irmer Mongolia Normal University, Hohhot, Inner Mongolia, China 010022) |
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| Abstract: | The writer of this essay did field trip to Zhurihe Grassland studied the state of its tourist develop-ment.Problems and factors hindering tourism were found,namely grassland damage,poor quality of the staff,in-sufficient facilities and limited advertising.To tackle with these problems,the writer proposed solutions including advertising the beautiful scenery and unique ethnic customs of Zhurihe Grassland via media like magazines,journals and the Internet,increasing investment to improve basic tourist facilities and adding tourist projects. |
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