| 回顾与反思广告中的“中国元素” |
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| 引用本文： | 倪宁,谭宇菲.回顾与反思广告中的“中国元素”[J].国际新闻界,2009(9). |
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| 作者姓名： | 倪宁 谭宇菲 |
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| 作者单位： | 中国人民大学新闻学院; |
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| 摘 要： | 本文在回顾与反思进入新世纪以来,中国元素广告实践和研究从自发到自觉重要转变的基础上,试从批判性的视角,以批判+建构整体思路切入研究主题,以期逐步实现中国元素实践和研究从自觉到自省的二次转变,真正发挥中国元素对中国乃至世界政治、经济文化和谐发展的促进作用。
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| 关 键 词： | “中国元素” 批判性研究 建构 |
Retrospection of Chinese Elements in Advertising |
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| NI Ning,TAN Yufei.Retrospection of Chinese Elements in Advertising[J].Journal of International Communication,2009(9). |
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| Authors: | NI Ning TAN Yufei |
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| Institution: | NI Ning,TAN Yufei (School of Journalism,Renmin University of China,Beijing,100827) |
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| Abstract: | Under the background that the Chinese elements have already been more and more popular in the modern society, this paper tries to retrospect and ponder the Chinese Elements in advertising,and discuss this subject in the view of criticism in order to construct the proper perception of the Chinese Elements. |
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| Keywords: | Chinese Elements Critical Research Construct |
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