| 中国广告媒介研究的学术语境变迁——基于1981-2008年五本代表性期刊相关文章的实证分析 |
| |
| 引用本文： | 王菲,孙美玲,时潇,王砚文.中国广告媒介研究的学术语境变迁——基于1981-2008年五本代表性期刊相关文章的实证分析[J].国际新闻界,2009(5). |
| |
| 作者姓名： | 王菲 孙美玲 时潇 王砚文 |
| |
| 作者单位： | 中国人民大学新闻学院; |
| |
| 基金项目： | 国家社科基金项目《我国广告传播研究的现状与趋势》中的子项目《广告媒介研究》的中期成果,项目编号:07BXW021。 |
| |
| 摘 要： | 本文通过对与广告媒介研究相关的五本代表性刊物进行研究,对1981-2008年以来中国广告媒介的研究文章进行了梳理和分析,从十个不同的指标角度来探讨中国广告媒介研究变迁的特征,从中审视广告媒介研究学术体系中所存在的不足,为推动广告媒介学术研究进程提供阶段性依据。
|
| 关 键 词： | 广告媒介研究 十个指标 学术语境 变迁 |
The Changing Academic Context of Research in Chinese Advertising Media:An Empirical Analysis Based on Relevant Articles of Five Representative Journals from 1981 to 2008 |
| |
| WANG Fei,SUN Meiling,SHI Xiao,WANG Yanwen.The Changing Academic Context of Research in Chinese Advertising Media:An Empirical Analysis Based on Relevant Articles of Five Representative Journals from 1981 to 2008[J].Journal of International Communication,2009(5). |
| |
| Authors: | WANG Fei SUN Meiling SHI Xiao WANG Yanwen |
| |
| Institution: | WANG Fei,SUN Meiling,SHI Xiao,WANG Yanwen (School of Journalism and Communication,Renmin University of China,Beijing,100872) |
| |
| Abstract: | By studying the six representative journals which are related to advertising media,the author analyzes all the relevant articles from 1981 to 2008 and further,explores the features of changes in Chinese advertising media research from 10 indicators.This article also aims at finding deficiencies from the academic system of advertising media,and to provide a periodic reference for the process of this academic research. |
| |
| Keywords: | Advertising Media Research Ten Indicators Academic Context Changes |
| 本文献已被 CNKI 等数据库收录！ |
