| 数字化时代传媒产业的经济特征 |
| |
| 引用本文： | 肖赞军.数字化时代传媒产业的经济特征[J].国际新闻界,2009(7). |
| |
| 作者姓名： | 肖赞军 |
| |
| 作者单位： | 湖南师范大学新闻与传播学院; |
| |
| 基金项目： | 国家社科基金项目“西方国家传媒业的融合、竞争及规制政策的演化”(07CG69); 湖南省教育厅青年项目“传媒产业融合与湖南传媒发展研究”; 湖南省哲学社会科学成果评审委员会课题“产业融合背景下中国传媒业的规制政策研究”(0803011A)。 |
| |
| 摘 要： | 在数字化进程中,0和1几乎颠覆了传媒业的原有经济体系,传媒产业的经济特征将呈现出四大变化趋势:资源禀赋从渠道稀缺向内容稀缺转化;盈利模式从单一收入渠道向多元收入渠道转变;产业格局从产业分立向产业融合演变;市场结构从高度垄断的市场向竞争性垄断市场演化。
|
| 关 键 词： | 数字化 传媒产业 产业融合 |
The Economic Characteristics of the Media Industry in the Digital Age |
| |
| XIAO Zanjun.The Economic Characteristics of the Media Industry in the Digital Age[J].Journal of International Communication,2009(7). |
| |
| Authors: | XIAO Zanjun |
| |
| Institution: | XIAO Zanjun (School of Journalism and Communication,Hunan Normal University,Changsha,410081) |
| |
| Abstract: | In the process of digitalization,there are four tendencies prevailing in the economic characteristics of media industry:a transformation of endowments from the scarce channels into the scarcity of the contents;a conversion of the profit model from the single channel into the multi-channel;a change of industry pattern from industrial separation to industrial integration;and an evolution of the market structure from a high degree of monopoly into the competitive monopoly. |
| |
| Keywords: | Digitalization Media Industry Industrial Convergence |
| 本文献已被 CNKI 等数据库收录！ |
