| 网络游戏赢利新方式——内置广告 |
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| 引用本文： | 李亚斌,赵丽琦,赵坤灿.网络游戏赢利新方式——内置广告[J].昆明大学学报,2008,19(4):25-27. |
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| 作者姓名： | 李亚斌 赵丽琦 赵坤灿 |
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| 作者单位： | 1. 昆明冶金高等专科学校,经济与管理学院,云南,昆明,650033
2. 昆明冶金高等专科学校,教务处,云南,昆明,650033 |
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| 摘 要： | 随着中国网络游戏爱好者数目的激增，网络游戏内置广告这一营销新媒介逐渐引起了广告商们的关注，它可以在不改变任何原程序的情况下，通过地图、道具服装、游戏歌曲等方面来实现，为游戏厂商提供新的盈利方式。
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| 关 键 词： | 网络游戏 内置广告(IGA) 盈利新方式 |
The New Payoff Mode of Network Games——In Game Adverting |
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| LI Ya-bin,ZHAO Li-qi,ZHAO Kun-can.The New Payoff Mode of Network Games——In Game Adverting[J].Journal of Kunming University,2008,19(4):25-27. |
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| Authors: | LI Ya-bin ZHAO Li-qi ZHAO Kun-can |
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| Institution: | LI Ya-bin, ZHAO Li-qi, ZHAO Kun-can ( 1. Faculty of Management and Economics ; 2. Department of Teaching Administration; Kunming Metallurgy College, Yunnan Kunming 650033, China) |
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| Abstract: | Along with proliferation of fanciers, network - games amuse more and more attentions from advertisers as a sort of marketing medium. The built in - game - advertisings may realize through the map, the stage prop clothing, the game song hypothesis and so on without changing any of the original procedure, and provide a new way of profit for the game makers. |
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| Keywords: | Network- game In Game Advertising （IGA） Payoff Mode |
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