| 浙江银发旅游市场拓展的思考 |
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| 引用本文： | 周彩屏.浙江银发旅游市场拓展的思考[J].金华职业技术学院学报,2002,2(2):89-91,79. |
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| 作者姓名： | 周彩屏 |
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| 作者单位： | 金华职业技术学院经贸学院,高级讲师,321007,金华市 |
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| 摘 要： | 本文从老年人旅游心理入手，分析了我省旅游地开展银发旅游的适宜性：区位适宜、气候适宜、景观适宜。进一步针对目前存在问题提出拓展市场的措施：注重市场观念的转变、加强市场促销的力度、多开发高附加值的旅游产品、加速夕阳红旅游精品项目的构筑。
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| 关 键 词： | 旅游市场 旅游心理 老年人 浙江省 适宜性 市场观念 旅游动机 |
Thinking of the Development of White-hair Tourism Markin Zhejiang Province |
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| Zhou Caiping.Thinking of the Development of White-hair Tourism Markin Zhejiang Province[J].Journal of Jinhua College of Profession and Technology,2002,2(2):89-91,79. |
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| Authors: | Zhou Caiping |
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| Institution: | Jinhua College of Profession and Technology |
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| Abstract: | This paper analyses the appropriation of developing white-hair tourism including district ap-propriation,climate appropriation and scenery appropriation according to the old tourism mentality.In corresponding to the existing problem,the paper points out the method of exploring market:paying attention to the changing of market idea;increasing the marketing extent;opening up more tourism products with addictive value and quickening building tourism top quality articles for the old. |
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| Keywords: | White-hair Tourism Market development ZheJiang province |
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