| 贵州省少数民族传统节庆体育商业推广的探究—以台江县施洞独木龙舟节为例 |
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| 引用本文： | 朱娜,代刚.贵州省少数民族传统节庆体育商业推广的探究—以台江县施洞独木龙舟节为例[J].六盘水师范高等专科学校学报,2013(4):84-88. |
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| 作者姓名： | 朱娜 代刚 |
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| 作者单位： | 贵州师范大学体育学院,贵阳,550001 |
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| 基金项目： | 2008年度国家社会科学基金项目(08XTY007)；2010~2011年度贵州师范大学人文社科类学生科研基金立项项目。 |
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| 摘 要： | 通过实地考察、访谈法、查阅文献资料法等方法对贵州省台江县施洞镇苗族传统的节庆体育活动—独木龙舟节的发展的现状及其所蕴含的商业机制进行深入研究,旨在保持本民族文化特色的同时不断挖掘其中的价值,进行商业推广,在促进地方经济发展的同时,传承贵州少数民族节庆体育文化。
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| 关 键 词： | 少数民族 节庆体育 独木龙舟节 台江县施洞镇 贵州 |
Research on Business Promotion of Traditional Festival Sports of Minorities in Guizhou Province --Take the Case of Dragon Canoe Festival in Shidong Town, Taijiang County |
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| ZHU Na
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DAI Gang.Research on Business Promotion of Traditional Festival Sports of Minorities in Guizhou Province --Take the Case of Dragon Canoe Festival in Shidong Town, Taijiang County[J].Journal of Liupanshui Teachers College,2013(4):84-88. |
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| Authors: | ZHU Na DAI Gang |
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| Institution: | ZHU Na; DAI Gang (Institute of Physical Education of Guizhou Normal University, Guiyang 550001, China) |
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| Abstract: | By consulting doucuments and literatures ,visiting and talking with the experts,spot investing and studying,the present article tries to take a traditional festival sports activity dragon canoe festival from the Miao nationality of Shidong Town, Taijiang County of Guizhou as an individual case, deeply analyzes its de- velopment situation and business system. Hopefully, this research hereby shall be able to constantly seek the value therein while maintain its national characteristics of culture, implement business promotion, promote lo- cal economic development and at the same time spread festival sports culture of Guizhou ethnic minorities. |
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| Keywords: | ethnic minorities festival sports dragon canoe festival of Shidong TownTaijiang County busi-ness promotion |
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