| 广告说服认知关联分析 |
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| 引用本文： | 宋晓忠,刘宁.广告说服认知关联分析[J].和田师范专科学校学报,2013(5):32-35. |
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| 作者姓名： | 宋晓忠 刘宁 |
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| 作者单位： | 淮阴师范学院外国语学院,江苏 淮安,223001 |
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| 摘 要： | 本文运用认知语用学的关联理论，从认知因素，情感体验，行为图式等层面分析了广告对消费者的说服原理，为广告语言和说服策略研究提供一种认知语用视角。
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| 关 键 词： | 广告说服 认知 语用 关联 |
Cognitive Pragmatic Analysis on Advertising Persuasion |
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| Institution: | Song Xiaozhong |
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| Abstract: | The paper tries to analyze and interpret this persuasive communication from the perspective of cog- nitive pragmatics, and finds Relevance Theory plays a great part in the cognitive, emotional and behavioral promotion of the advertisement, and thus provides a cognitive - pragmatic perspective for future study of adver- tising and persuasion. |
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| Keywords: | advertising persuasion cognition pragmatics relevance |
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