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反思传统回归本质——《南京零距离》成功的启示
引用本文:吴鑫,张海萍.反思传统回归本质——《南京零距离》成功的启示[J].南京晓庄学院学报,2007,23(5):82-85.
作者姓名:吴鑫  张海萍
作者单位:南京晓庄学院,新闻传播学院,江苏,南京,210017
摘    要:随着《南京零距离》栏目的诞生,在江苏电视新闻的主体地位重新得以确立,新闻节目必须遵循新闻规律,回归新闻的本质,电视大众传播媒介中引入人际传播的优势使《南京零距离》栏目长久不衰。

关 键 词:电视新闻  主体地位  新闻的本质  电视大众传播媒介  南京零距离
文章编号:1009-7902(2007)05-0082-04
修稿时间:2007-07-22

Reflections of Tradition and Returning to Intrinsic Quality——Enlightenment from the Success of "Nanjing Prime Watch"
WU Xin,ZHANG Hai-ping.Reflections of Tradition and Returning to Intrinsic Quality——Enlightenment from the Success of "Nanjing Prime Watch"[J].Journal of Nanjing Xiaozhuang College,2007,23(5):82-85.
Authors:WU Xin  ZHANG Hai-ping
Institution:School of Journalism and Communication,Nanjing Xiaozhuang University,Nanjing 210017,Jiangsu
Abstract:The emergence of "Nanjing Prime Watch" has re-established its principal status in Jiangsu TV news.News programs must observe the law of journalism and are obliged to return to the intrinsic quality of journalism.The superiority of "Nanjing Prime Watch" which has successfully introduced interpersonal communications into its TV news program enables it to be ever-lasting.
Keywords:TV media  principal status  intrinsic quality of journalism  mass media  "Nanjing Prime Watch"
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