| 高等学校形象识别系统及其与校园文化的关系谫论 |
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| 引用本文： | 刘坚.高等学校形象识别系统及其与校园文化的关系谫论[J].高教论坛,2014(7):103-106. |
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| 作者姓名： | 刘坚 |
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| 作者单位： | 桂林理工大学艺术学院,广西桂林541004 |
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| 摘 要： | 高校形象识别系统(UIS)引入了CIS的理论,将高等学校的办学理念与精神文化通过系统规范的视觉设计予以传达。它能够有效地确立大学的品格与特色,经过系统的推广与执行,对内促进学校的管理,对外提高大学的知名度与美誉度。高校形象识别系统(UIS)是大学校园文化重要的组成部分,体现了校园文化的内涵。在组成的内容与要素方面,它们是一种对应的关系:组成高校形象识别系统的三要素(理念、行为、视觉)与校园文化在精神文化、制度文化和物质文化三方面的内容,形成相互对应的关系,它们在内涵上是相通的,其建设的目标与任务也是高度统一的。
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| 关 键 词： | UIS大学 品牌形象 校园文化 |
On University Identity System and its Relationship with Campus Culture |
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| LIU Jian.On University Identity System and its Relationship with Campus Culture[J].higher education forum,2014(7):103-106. |
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| Authors: | LIU Jian |
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| Institution: | LIU Jian (Guilin University of Technology,Guilin 541004,China) |
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| Abstract: | University Identity System （UIS） introduces the CIS theory, aiming at conveying university＇s educational philosophy, spirit and culture through systematic visual designs. Hence, domestic management in university is promoted ,the populari- ty and reputation of the university is also improved, and thus it effectively enhances the social influence and competitiveness of university. University identity system （UIS） embodies university＇s campus culture, and successful introduction of the UIS strategy can effectively enhance the brand image of the university, promote the construction of campus culture. Campus culture, with its three aspects of spirit culture,institutional culture and material culture corresponds to the three factors of University Identity System in mind,behavior and vision. And also they are interlinked in connotation. University Identity System and the construction of campus culture is unified in their goals. |
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| Keywords: | the UIS university brand image campus culture |
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