| 企业价格及定位竞争模型研究 |
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| 引用本文： | 蒋传海.企业价格及定位竞争模型研究[J].预测,2002,21(5):59-62. |
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| 作者姓名： | 蒋传海 |
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| 作者单位： | 上海财经大学 会计与财务研究院，上海 200433 |
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| 基金项目： | 国家自然科学基金资助项目 (198310 10 ) |
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| 摘 要： | 本文主要分析了在产品多方面差异条件下企业的价格和定位竞争。本文的模型可以说明（1）在多方面差异条件下，企业可以索取超过边际成本的价格，从而打破伯川德悖论；（2）如果企业的价格竞争受到限制，那么企业将追求最小的差异化；（3）当企业可以对价格和定位进行选择时，价格和定位与差异化程度相关。本文的模型从不同的方面深化了古典差异化模型的结果。
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| 关 键 词： | 伯川德悖论 差异化 价格竞争 定位竞争 企业市场战略 |
| 文章编号： | 1003-5192(2002)05-0059-04 |
Research on Models of Price and Location Competition of Firms under Many Differentiated Aspects |
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| JIANG Chuan-hai.Research on Models of Price and Location Competition of Firms under Many Differentiated Aspects[J].Forecasting,2002,21(5):59-62. |
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| Authors: | JIANG Chuan-hai |
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| Abstract: | Under many differentiated aspects, price and location competition of firms are analyzed in this paper, Basing on the game models, it is suggested that (1) under many differentiated aspects, firms can charge price above marginal cost and make positive profit, so Bertrand paradox can be resolved; (2) if the price competition is limited, the firms will exhibits minimal differentiation; (3) when firms compete with price and location, we can see that price and location are relative to the degree of differentiation. It is obvious that these models have dept the results of classical differentiation models. |
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| Keywords: | Bertrand paradox differentiation price competition location competition |
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